Introduction
Having a set of Google review response templates saves time and keeps your replies consistent. You can copy, paste, and swap in a few details so every customer gets a prompt, professional response without starting from scratch each time.
Below are templates for 5-star, 4-star, 3-star, negative, no-comment, short thanks, referral asks, and next-step invites. Use placeholders like {Name}, {Service}, and {TeamMember} where you’d personalise.
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Keep replies polite and professional. Do not share private or sensitive information in public responses.
5-star templates
Keep positive replies warm but brief. Reference something specific when you can.
General 5-star
Thanks so much, {Name}! We're glad you had a great experience with {Service}. We look forward to seeing you again.
Mention team member
Thank you, {Name}! So glad {TeamMember} and the team could help. We really appreciate the kind words.
4-star and 3-star templates
Acknowledge the positive, thank them for the feedback, and briefly address the concern. For more nuance, see Google Review Reply Examples (Good & Bad).
4-star
Thanks, {Name}! We're glad you had a good experience. We've noted your feedback about {specific} and we're always working to improve. Hope to see you again soon.
3-star
Thanks for the honest feedback, {Name}. We're sorry we didn't quite hit the mark this time. We'd like to do better — please reach out at {contact} if you'd like to discuss.
1–2 star templates
Stay calm and professional. Apologise for the experience and invite them to contact you to resolve. More examples: How to Respond to Negative Google Reviews.
Negative — take offline
We're sorry to hear that, {Name}. That's not the experience we want for our customers. Please get in touch at {contact} so we can understand what happened and make it right.
Negative — short
We're sorry your experience wasn't what you expected. We'd value the chance to put it right — please contact us at {contact}.
No-comment and short thanks
For star-only or very short reviews, a brief thank-you is enough.
No comment (stars only)
Thanks for the rating, {Name}! We appreciate your support. See you next time.
Short thanks
Thanks so much! We're glad we could help. Cheers, the {BusinessName} team.
Referral ask and next-step invite
Use these sparingly — only when the review is clearly positive and the customer has already said they'd recommend you.
Referral ask
Thanks, {Name}! If you know anyone else who might need {Service}, we'd be chuffed if you sent them our way. We really appreciate your support.
Next-step invite
Thanks for the feedback, {Name}! Whenever you're ready for {next service / follow-up}, just give us a call or book online. We'd love to have you back.
How to personalise in 10 seconds
Replace the placeholders with real details so the reply doesn't feel generic. One or two specifics are enough.
- {Name} — use the reviewer’s first name if shown
- {Service} — e.g. brake service, plumbing repair, haircut
- {TeamMember} — if they mentioned a staff member by name
- {contact} — phone number or email for follow-up
- {specific} — one detail from their review (e.g. wait time, pricing)
If you’d rather not copy-paste every time, tools like Trivqon can draft replies automatically from the review content — you can still tweak before posting. See How to Automatically Reply to Google Reviews and Should You Use AI to Reply to Google Reviews?.
Keep replies polite and professional. Do not share private or sensitive information in public responses.